The Margin+ Plus Method

Smart margins, sharper selling, stronger relationships

The real margin battle isn’t fought in a spreadsheet.

Most stores were never built to convert activity into profit. They were built to generate activity and hope profit followed. But that gap between activity and profitability can be where a lot of potential money disappears. What's needed are practical and profitable ways to multiply margins and build a stronger retail home furnishings business.

The Margin+ Plus Method^TM is built on three forces that work together to create a successful business model that converts traffic and sales into margins.

Margins

Stop the quiet leak.

Optimize profitability through pricing, products, add-ons and inventory

Performance

The sale is won in the conversation.

Turn customer conversations into profit.

Relationships

The relationships that outlast every trend.

Build loyalty through consistency and excellent service.

COMING SOON! THE MARGIN + PLUS METHOD PLAYBOOK

Join the Waitlist and get a FREE chapter now.

The Margin + Plus Method^TM playbook includes 150 practical and profitable ways to multiply margins and build a stronger retail home furnishings business.

Don't miss the release date! Join the waitlist and get a free chapter directly in your inbox.

Join the Waitlist ->

CEO & FOUNDER OF ZUCORA

About Bradford W. Geddes

Bradford “Brad” Geddes is President and CEO of Zucora Inc., a company dedicated to helping home furnishings retailers grow more profitable businesses. Brad has worked closely with hundreds of dealers, store managers, and sales associates across the furniture, appliance, and bedding sectors, gaining deep, practical insight into the realities of highly competitive retail markets. Brad brings a grounded, real-world perspective to the challenges and opportunities facing today’s home furnishings industry.